Reporter: Matt Davenport
Tech 2.0 for Friday, August 17
Aug 17, 2007 07:33 AM EDT
Tech 2.0 for Friday, August 17

Greenfield Online

It seems most folks would fast forward through commercials while watching a taped TV show. But according to a new survey, a fourth of TiVo and DVR users actually rewind and watch the ads they missed. The poll, conducted by Greenfield Online, doesn't indicate why those users take the time to watch the ads, but does include another tidbit of information: more than half of TiVo and DVR users say they watch more television now than before they owned a digital video recorder. As for people who don't own one, the survey says most simply feel they don't need one.

Link to original story: http://www.kpvi.com/Global/story.asp?S=6945356&nav=menu546_2_11_1