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Market Research 101 A marketing research survey is the way major companies gather, analyze, and report information to be used to change the products and services we use everyday. There are three general ways of conducting market research; in-person, telephone, and online. As one of the oldest online market research panels, Greenfield Online established their community of members (panel) in 1994, becoming the immediate leader in online research within the marketing research community. Online market research eliminates the middleman, by providing companies like Greenfield Online with the ability to access a large community of people at a moment’s notice; allowing quicker and more efficient research than ever before. 
About Greenfield Online Since 1994, Greenfield Online has been providing consumers, like you, with the ability to voice their opinions by participating in online research surveys and focus groups. We realized early on that the Internet is an ideal environment for consumers to speak out and be heard as they can participate at their leisure - rather than respond to ill-timed or intrusive telephone surveys. As the industry pioneer, we've never stopped innovating, which is why we continue to examine the way that we obtain our members feedback and opinions. Our strength lies in our ability to locate, and engage our members in surveys. People are busy, you need to fit marketing research surveys in the cracks of time people have to share, and we do this well, by providing multiple means of participating in surveys to our community. The Greenfield Online team relies on the opinions and thoughts of our community members to make our business work. Meet the Greenfield Online Team Privacy Greenfield Online relies on our members’ participation in surveys to maintain our business. You can be assured your privacy and the confidentiality of your information is our number one priority. All of the data that Greenfield Online collects in our research studies report as aggregate information, that is, information about groups - not individuals. Individual information is never reviewed or published, as it is irrelevant to the research conducted by our clients. What to expect: In order to know what surveys to send you, we ask that you provide basic information about where you live, your age, income, job, etc… This type of information is used to select surveys for our members. If a specific survey ever asks personally identifiable information of our members we require that you are informed in the beginning and offered a chance to leave the survey. As a Greenfield Online member you NEVER have to provide any personal information that you are not comfortable with. We at Greenfield Online will never give or sell our members personal information. The trust of our members is our #1 priority. Read more about our Privacy Policy. | |
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